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SEO For Churches | 7 Tips To Reach People With Your Website

SEO For Churches

SEO for Churches; To think that a church should not be involved in marketing is old school! How do you expect your membership count to grow and people to find your church if there is nothing about your ministry online? And if the goal of your church is to spread the gospel shouldn’t you think that the internet and social media is an excellent platforms to sell the gospel? 

As professionals in digital marketing, working with some churches in the diaspora has presented us the privilege to hear and see online reviews and testimonies of how individuals were able to locate these churches via google search results.  However, this is no magic, miracle, or coincidence, it is definitely involving a conscious online effort in order to grow and expand the awareness of the said churches. And if in this era, you do not own a website for your church this should be a push for you to get one now!

Conversely, owning a church website goes beyond uploading your church location and service times. 

For people in your community and those outside your church community to search for churches and find you among the first five on google search results requires work and effort. This work and effort are called local SEO which means Search Engine Optimization. Earlier you could expect to have traffic by owning a site but these days you must have to care the website and bring traffic by SEO them.

What is Local SEO?

If this is your first time coming across the word local SEO then, simply put, local SEO is the key to getting more traffic to your church’s website by integrating the content that you upload on your website and social media pages. This is achieved by implementing SEO and social media marketing strategies. What are these strategies?  Strategies like content strategy, link-building strategy, on-page SEO, user experience and so much more are what generate traffic to your website and help people in finding your church. Basically with Local SEO all we try to do is setting up strategies, implmenting those so that people gets the service around them. In addition you can think of searching “church around me” in your google map. The higher the SEO, the higher chances to get to your service in google map.

Is Local SEO Difficult to Implement?

This is one of the most common questions we get to hear whenever we introduce local SEO for churches to clients. To think that local SEO is difficult to implement is not the issue but refusing to do something about your church’s online presence is what makes local SEO difficult to implement. It can sound sarcastic but true in every sense of it. 

 

Local SEO is not difficult to implement as you may think. However, there is a more professional way of implementing local SEO for your church’s website. That is why we have trained professionals who will help you grow your online presence and compel people to visit your church. 

 

On the contrary, if the local SEO is something you will like to try out on your own, this article is 7 quick ideas on how to implement local SEO for your church. 

 

Please follow these local SEO tips for churches to increase the chances of your church’s website ranking high on google search analytics and results. 

Get Started with These 7 Local SEO Tips For Churches

1. Open a Google My Business Account

One of the quickest and easiest ways to update your business information online is by using google my business. This tool is not just easy but comes free! It allows the information you share to appear on google maps, reviews pages, and other places across the internet. 

 

Owning a google my business account is not so difficult. To open one, please follow these steps to see how you can set up a google my business account

 

If you have successfully done it, congratulations! You can start ranking higher in search engines.

2. Optimize Your Website For Mobile Devices and Tablets

It is one thing to own a website and another thing to optimize it for mobile devices. Mobile phones are the most common internet gadgets across the world with over 5.34 billion users. Therefore, it is expedient that you optimize your church’s website for mobile devices.

 

This will enable people to easily find your church. Not just that, it will make your website for mobile users easy to navigate thereby increasing the number of visitors you receive weekly or monthly. 

3. Create and Post Contents Based on Local News Stories or Events Around You

What are people interested in around you? What is selling faster on the internet that relates to your niche? These are the questions that you should ask yourself when rooting for local news stories and events. 

If your content is not relevant to your community, then you are likely to get fewer or no visitors to the pages of your website. The best way to avoid this is by ensuring you write posts based on news stories and events happening within and outside your local community. 

For Your Contents Consider This; Meta Description

What is a meta description? A meta description is an HTML element that provides a concise summary of a web page. It is usually displayed as part of the search snippet in a SERP – search engine results page. The meta description is designed to give users an idea of the content that exists within the page and how it relates to their search query.

Meta Description - SEO for Churches

When posting content on your website, ensure to include relevant keywords to your meta description as this will help generate traffic to your website. 

Title Tags

Just like meta description, title tags are HTML code tags but the difference is as the name suggests ‘title’, this tag appears on the browser title bar as well as on the search engine results page (SERP). 

Why are title tags important? Title tags are important to add when posting content because they play an important role in terms of organic ranking in search engine optimization. Title tags are a major factor in helping search engines understand what the page is about. They also help searchers understand the contents on your page which enables them to choose the most important result for whatever their query is.

4. Claim your Business on Google My Business, Yelp, and Other Review Sites

Online reviews are very important and are the easiest way of creating a good online reputation for your church. You would not want to know what a bad review can do to a system that you have labored to build for years. This is why encouraging people who have been positively influenced by your church to write reviews on sites like Yelp, Google reviews, and Facebook is important. 

SEO for Churches

Having good reviews about your church online will save you a great deal!

5. Optimize for Local Citations and NAP Consistency

What are local citations? Any mention of a business’s name and contact information on the internet is a local citation. This also includes NAP consistency which means Name, Address, and Phone Number. NAP consistency is the accuracy of a location-based business Name, Address, and Phone number across all business listings, local directories, social directories, social media profiles, and websites. 

 

As one of the search ranking factors for local SEO and with great emphasis on local citations and consistency NAP – Name, Address and Phone Number by google, it is important that your church ensures they have the appropriate citations for their business as well as ensuring that they are accurate with each other. 

6. Do A Local Keyword Research

Keyword research is one of the easiest ways of finding out the most relevant keywords that people are searching for online. This will enable you to figure out how to optimize your site to rank higher for those terms and generate leads on your website and turn them into eventual visitors to your church. 

 

For example, when people search for a church near me and you have a blog post with the title “A Church Near Me In Houston, Texas” your site will be ranking on google search results when people search the aforementioned. 

 

To use keyword research tool, there are several keyword research tools that you can find online such as:

  • Keyword Surfer
  • AnswerThePublic
  • Keyword Sheeter
  • Keyworddit
  • QuestionDB
  • Ahrefs Keyword Generator
  • SEMrush Keyword Magic Tool
  • Ubersuggest
  • Moz Keyword Explorer
  • Soovle
  • Keyword Tool Dominator
  • Google Trends

7. Place A Google Map

The importance of a google map on your contact page is that it enables visitors to find their way to your church. Doing this is quite easy; search for your church on google maps, click share, copy the code from embed mao and paste it into your contact page. 

Google maps help bolster your presence in local search results by driving traffic to your site. 

These are the major ways to reach more people via your church’s website and social media pages. 

Allow People to Find Your Church

Owning a website is one of the fastest ways to spread the gospel and evangelize. However, It does not stop at that. 

With local SEO, you can digitally connect to people from far and near, lead them to your church gatherings, bond with them, build their faith, and believe in Jesus Christ. 

Local SEO is not difficult to implement as you may think. However, there is a more professional way of implementing local SEO for your church’s website that can yield a more effective result for you now and in the nearest future. 

That is why we have trained professionals who will help you grow your online presence, and generate traffic to your websites which in turn presents people with the opportunity to visit your church. SEO for Churches is an inevitable service but do not forget where all your sermons need to be found and heard, YouTube… Read More

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