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Mailchimp is the best overall email marketing software because it has the features that most businesses need, without being overly complicated or confusing.
Klaviyo Has powerful segmentation tools that can look at customer behavior on the website and on email.
Drip is the best email marketing software for e-commerce businesses because of it’s sophisticated workflows combined with advanced list segmentation.
Hubspot is the best all-in-one marketing suite because it has great tools and reporting for all of your marketing campaigns across various channels (website, social, email marketing, and more).