Tip #1: Keep It Clean
What you may not know is that Google’s algorithm takes into account how fast your website loads in a mobile environment. If it takes too long, visitors will likely leave your website in search of something better.
Tip #2: Understand Your Audience
When it comes to optimizing your content, you need to think of your audience before anything else. Always write with your audience in mind, because if you don’t know what they want, how will you give it to them?
Tip #3: Use the Right Keywords
You don’t want your keyword density to be too high or too low. That will throw off your ratio of keywords-to-text.
Tip #4: Optimize for Conversions Not Rankings
Making small adjustments to your website can give you massive results down the road. When it comes to search engines, every company wants to rank high on Google’s first page.
Tip #5: Consider Mobile Friendliness
Although mobile friendliness isn’t one of Google’s official ranking factors, it is one of their unofficial ranking factors. A website that is not optimized for mobile users will rank lower than a website that is.
Tip #6: Don’t Abuse Backlinks
When it comes to boosting your site’s rankings, backlinks are a good thing, but only if you don’t abuse them.
Tip #7: Claim & Secure All of Your Social Profiles
If you’re going all-in on an online marketing strategy, you want to make sure that there are no gaps in your digital footprint.
Tip #8. Publish Consistently
If you don’t publish regularly, people will assume that your business is no longer active. This will cause them to lose interest in your products or services.
Tip #9. Keep an Eye on Analytics
While it can be fun to just dive in and build an online presence, you’ll want to make sure that your efforts are actually working via Google analytics.
Tip #10. Learn from Others
No one knows your business like you do, but that doesn’t mean you shouldn’t take advice from others, your SEO agency especially.
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