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Reputation management is the effort to influence what and how people think of a brand or person.

The above definition covers what reputation management is at its core. But of course, there is much more to it. In this section, we’ll build out this nascent definition of reputation management by explaining seven critical aspects:

  • Reputation management happens mostly online
  • Reputation affects sales and marketing
  • Online reputation is essential for a business’s survival
  • Reputation is important both for personalities and businesses
  • About 87% reverse a purchase decision if there are reputation issues
  • Can reputation management be abused?
  • Is reputation management a legitimate practice?

1. Reputation management happens mostly online

You cannot control what a person thinks. But you can control what they see, which in turn shapes the way they think.

A vast amount of communication happens online. We meet friends, we solve disagreements, we discover new businesses, and we read the news. We even spend our leisure time online. It’s inevitable, therefore, that reputation management happens mostly in the online space; in fact, the terms reputation management and online reputation management are now virtually synonymous.

So reputation management happens online because that’s where the majority of our communication happens. But there’s another reason as well, in the online world one doesn’t focus on changing minds individually, instead, arbiters of reputation like Google, Yelp, online publications, and YouTube are often targeted.

2. Reputation affects sales and marketing

Reputation management as a practice resides within the wide world of sales and marketing. Why? Because what people think of a brand influences everything about that brand. It’s nearly impossible to sell a product to a clientele that doesn’t trust or believe in your brand.

With a good reputation management plan, you can clear the way for positive messages to have the maximum effect. The better your reputation, the better your conversion rate.

3. Online reputation is essential for a business’s survival

We’re not overstating the case when we write that reputation management is essential for a company’s survival. Enron vanished in the wake of corruption and the ensuing public relations backlash. Other giants like BP, Wells Fargo, and United Airlines have been able to withstand reputation blowups, but not without serious costs.

These are all examples of how the emergence of online communication platforms has made reputation more delicate. Whereas before people who had a bad experience with a business may have only told a few close friends, now they have the ability to publish their views online, where they can reach thousands, even millions of people. These days, a single badly handled situation can quickly plunge a company into bankruptcy.

 

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how do we do it

Analysis

We conduct an in-depth analysis of your online presence to determine all positive and negative items shaping your reputation. Once analyzed, we utilize that insight to customize an effective strategy for removing threats and building a brand that puts you in control.

Asset Development

Once analysis is complete, we identify all positive websites, blogs, social profiles and business listings you control across the web. Our team then develops optimized properties to fill in the gaps and build the framework to post content throughout your campaign.

Content Creation

New content creation is essential to reputation repair and maintenance. Throughout your campaign, we develop high-quality, search-optimized articles, blogs, bios and guest posts to grow and strengthen your brand across all Google searches of your name.

Publishing

Our SEO strategists create a content publishing plan to deploy your optimized content and keep your ORM strategy running smoothly. We utilize proven publishing methods and post on high-authority sites to maximize your content’s reach, visibility and impact.

Promotion

Using the latest in owned promotion, earned promotion and paid promotion techniques, we work to expand brand awareness and inspire engagement at every point of contact. Our promotion strategies provide the push your brand needs to connect with the largest audience possible.

Reverse SEO

There is a thin line between keeping your customers happy and maintaining the online reputation of your company. For online reputation management, i800services provides quality management with the best service offers.

It does not matter how good your customer service is, or how well you connect with customers one-on-one and tirelessly develop new products and features to meet up their needs and demands, just one negative comment on social media will make all your efforts hit the rocks

i800services actively manages your reputation to minimize negative customer feedback and keep your online presence as positive as possible.

For a better understanding:

 

Reverse SEO

WHAT IS ONLINE REPUTATION MANAGEMENT?

Online reputation management involves actively monitoring comments and mentions of your brand on websites and social media.

Every individual or organization takes pride in positive feedback. Basically, online reputation management is aimed at responding to negative customer comments online and reacting to stories in the media that paint your company in a bad light.

 

HOW IS ONLINE REPUTATION MANAGEMENT DIFFERENT FROM PR?

Though PR and online reputation management are both aimed at portraying the company in the best possible light, the obvious difference between the two is how this goal is achieved.

While PR is focused on strengthening brands through advertising and coordinated media promotional efforts, online reputation management focuses on looking out for potentially damaging content from other people or companies. In essence, PR is proactive, while online reputation management is reactive.

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WHY DO YOU NEED TO MANAGE YOUR ONLINE REPUTATION?

One cannot possibly predict how far a low rating and negative comment can go to damage the reputation of your company.

One of the reasons you need online reputation management is to address each complaint from a customer before it amounts to serious damage. 

For transparency purposes, it is recommended you have the best practices of online reputation management for your business.

Though PR is a vital tool in establishing good campaigns for your company, customers these days look for an organic response from companies that address their plight through direct messages or social media comments

 

5 ONLINE REPUTATION MANAGEMENT STRATEGIES YOU CAN USE

The challenging aspect of online reputation management can make one lose interest in handling negative feedback, but these 5 strategies will help you manage your brand’s online reputation in the right way.

 

1. Answer Promptly and with Empathy

One of the best ways to make your customer feel valued is by responding to their questions in a polite manner.

When you see a comment, do not wait too long, prompt responses prevent frustrated users from posting negative feedback and are a way of showing the customer that you place a high value on helping them.

 

2. ADDRESS NEGATIVITY UPFRONT

Do you want to do your company a disservice by ignoring negative comments, or you would want to address the issue to show customers that you can take care of any issue relating to your company?

If the latter is what you want then, when customers leave negative comments and reviews, always respond by addressing their issue with determination and patience.

 

3. OWN UP TO YOUR MISTAKES

The same effort and energy invested in making PR campaigns to build the reputation of your company when it involves online reputation management should be the same level of energy invested in apologizing for your company’s mistakes.

Showing remorse diffuses tense customer situations and strengthens relationships with customers. With a genuine intention, craft your apology to own up to and resolve issues.

 

4. STAY ON TOP OF YOUR SEARCH RESULTS

Search Engine Optimization is a great tool to employ for online reputation management. Aside from making your company’s website visible on search engine results, it enables you to see what customers see. By using the incognito window, you can easily monitor your brand’s search results.

Another great way to improve search results is by asking satisfied customers to submit positive feedback on ranking review sites as it improves your rating.

 

5. AUTOMATE ONLINE REPUTATION MANAGEMENT

Using software that automates online reputation management saves you the stress of manually combing websites and social media.

With google alerts, you can easily receive notifications of media and news stories that talk about your company. you make this happen by simply entering your company’s name in the tool.

Other tools with better features are Brand24 and SEMrush which monitor social media mentions of your brand and help with search ranking analysis by tracking the SERP positions of your brand and competitors respectively.

 

UPHOLD YOUR BRAND’S IMAGE WITH ONLINE REPUTATION MANAGEMENT AT i800SERVICES

Duluth Georgia SEO and Digital Marketing Services

What do people hear or see about your company online? Uphold your brand’s online reputation with i800services.

i800services uses online reputation management to strengthen the positive image of your brand, and respond to questions and negative feedback which enables current and potential customers to see that your company is ready to resolve any problem they might have.

Implement online reputation management strategies with i800services and have more control over how customers view your company.

 

Why Choose Us

Certified Team Members

We have expertise team and its team members are certified by Google Adword. This specially recognized members lead your project to your desired goals.

Statistical Data Driven Approach

We collect, analyze and process the data of the targeted niche to get more insight about your campaign so that your business rock.

Effective Approach & Strategy

Our PPC Marketing service involves extensive research on your business goals and KPI goals that you want to achieve through PPC Marketing.

Well Paid Off Experience

Our experience with working with different types of business and leading them with our services make us more convenient about our quality of services.

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Frequently Asked Questions

You’re right, we can’t always remove anything on the internet, however, we believe that our team incorporates the highest level of innovation and creativity into our strategies. Combined with our passion for eradicating online negativity, there is good reason we are trusted by some of the most prominent PR, Law, and Digital Marketing firms in the world.
In very rare instances, yes. While most companies wouldn’t dare to tell you this, we believe in transparency and we also have a passion that goes deeper than charging fees. We love helping in any way that we can, so if the website in question has an easy process for removing content, we’ll point you in the right direction at no cost. With that said, we highly recommend that you do not make contact with an offending website before speaking to one of our specialists. Any communication without a proper strategy in place can compromise our ability to help you in the future.
It will depend on the type of content. Generally speaking, most negative content can be removed in 2-14 days, while other more stubborn items can take up to 90 days. We don’t want to waste anyone’s time so we’ll be upfront about how long we think your project will take and outline that in your contract.
Quite simply – they’d rather lock you into a lengthy contract that entails suppressing or pushing down the negative content. This has been the industry standard approach to online reputation management, and while this is and can be a great option, we opt to have a removal first approach.
While our removal first mentality defines our mission to help our clients, we don’t stop there. Did we mention we live and breathe knowledge of the Google algorithm? If you’re not sure what that means – in simple terms; we take control of search results, and people see what you want them to, and nothing else. Our bespoke, anti cookie-cutter strategies allow us to create the most powerful Search Control™ programs in the industry, with guaranteed results.

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