WHAT IS ONLINE REPUTATION MANAGEMENT AND WHY DO YOU NEED IT?
There is a thin line between keeping your customers happy and maintaining the online reputation of your company. For online reputation management, i800services provides quality management with the best service offers.
It does not matter how good your customer service is, or how well you connect with customers one-on-one and tirelessly develop new products and features to meet up their needs and demands, just one negative comment on social media will make all your efforts hit-the-rocks.
i800services actively manages your reputation to minimize negative customer feedback and keep your online presence positive as possible.
For a better understanding:
WHAT IS ONLINE REPUTATION MANAGEMNET?
Online reputation management is actively monitoring comments and mentions of your brand on websites and social medias.
Every individual or organization prides in positive feedbacks basically, the online reputation management is aimed at responding to negative customer comments online and reacting to stories in the media that paint your company in a bad light.
HOW IS ONLINE REPUTATION MANAGEMENT DIFFERENT FROM PR?
Though PR and online reputation management are both aimed at portraying the company in the best possible light, the obvious difference between the two is how this goal is achieved.
While PR is focused at strengthening brands through advertising and coordinated media promotional efforts, online reputation management focuses on looking out for potentially damaging contents from other people or companies. In essence, PR is proactive, while Online reputation management is reactive.
WHY DO YOU NEED TO MANAGE YOUR ONLINE REPUTATION?
One cannot possibly tell how far a low rating and negative comment can go to damage the reputation of your company.
More of the reason why you need online reputation management to take care of each fires from customers before they amount to serious damage. For transparency purpose, it is recommended you have the best practice of online reputation management for your business.
Though PR is a vital tool in establishing good campaigns for your company, customers these days look out for organic response from companies that addresses their plight through direct messages or social media comments.
5 ONLINE REPUTATION MANAGEMENT STRATEGIES YOU CAN USE
The challenging aspect of online reputation management can make one lose interest in handling negative feedbacks, but these 5 strategies will help you manage your brand’s online reputation in the right way.
- Answer Promptly and with Empathy
One of the best way to make your customer feel that they are valued is by responding to their questions in the politest manner.
When you see a comment, do not wait too long, prompt responses prevent frustrated users from posting negative feedback and is a way of showing the customer that you place a high value on helping them.
- ADDRESS NEGATIVITY UP FRONT
Do you want to do your company a disservice by ignoring negative comments or you would want to address the issue to show customers that you can take care of any issue relating to your company?
If the latter is what you want then, when customers leave negative comments and reviews, always respond – addressing their issue with determination and patience.
- OWN UP TO YOUR MISTAKES
The same effort and energy invested in making PR campaigns to build the reputation of your company when it involves online reputation management, should be the same level of energy invested apologizing over your company’s mistakes.
Showing remorse diffuses tense customer situations and strengthens relationships with customers. With a genuine intention, craft your apology to own up and resolve issues.
- STAY ON TOP OF YOUR SEARCH RESULTS
Search Engine Optimization is a great tool to employ for online reputation management. Aside making your company’s website visible on search engine results, it enables you see what customers see. By using the incognito window, you can easily monitor your brand’s search results.
Another great way to improve search results is by asking satisfied customers to submit positive feedback on ranking review sites as it improves your rating.
- AUTOMATE ONLINE REPUTATION MANAGEMENT
Using software that automates online reputation management saves you the stress of manually combing websites and social media.
With google alerts, you can easily receive notifications of media and news stories that talk about your company. you make this happen by simply entering your company’s name in the tool.
Other tools with better features are Brand24 and SEMrush which monitors social media mentions of your brand and helps with search ranking analysis by tracking the SERP positions of your brand and competitors respectively.
UPHOLD YOUR BRAND’S IMAGE WITH ONLINE REPUTATION MANAGEMENT AT i800SERVICES
What do people hear or see about your company online? Uphold your brand’s online reputation with i800services.
i800services uses online reputation management to strengthen the positive image of your brand, respond to questions and negative feedbacks which enables current and potential customers to see that your company is ready to resolve any problem they might have.
Implement online reputation management strategies with i800services and have more control over how customers view your company.