How Important Is Engagement For SEO? When you start to perform keyword research, you will quickly realize that engagement and social signals are two of the most important factors in Google’s ranking algorithm.
You might even be aware of the impact these metrics have on search engine rankings, but understanding their true significance can be difficult to grasp because of all the variables involved.
In this article, we’ll go over how important social media engagement and other factors like bounce rate are for SEO as well as explore 10 surprising benefits you didn’t know about.
How Important Is Engagement For SEO? 10 Benefits You Didn’t Know
1) Great content increases your chances of engagement
2) High engagement levels increase your ranking with Google
3) Higher rankings drive more traffic and convert better
4) Engaging posts get shared more on social media
5) A high level of engagement signals to Google that your content is good
6) Engaging posts mean higher CTRs (Click Through Rates)
7) Having more followers drives up your social authority
8) Engaging posts are more likely to be included in Google’s snippets
9) High engagement improves your page speed score, which is critical for mobile users
10) Good news travels fast. If people see that other people like your content, they’re more likely to engage with it themselves.
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